I am passionate about living a healthy lifestyle – easily and stylishly. Here are the things that I can do for your brand:
1. DEVELOP RECIPES
Fun and fool-proof recipes for everyday cooking
I believe that cooking should be easy. I try to make it less of a chore by making my cooking simple and attractive.
My recipes are sensible, organised, and with clear and succinct instructions.
I develop recipes and produce books for food products and kitchen appliances.
Sample Recipes at www.newmalaysiankitchen.com
2. WRITE COOKBOOKS & RECIPE BOOKLETS
I love writing recipes and stories about food. I’ve worked with brands like Tupperware and Philips to present their products in books. I’ve authored four cook books with MPH Group Publishing House and Seashore, POPULAR’s publishing house.
3. FOOD STYLING & PHOTOGRAPHY
Simple, natural, and authentic.
Food should be both delicious and beautiful. I bring out the aesthetic of what I cook through simple yet tasteful food styling.
I use white ceramics, weaved placemats, wooden trays, textured cloth, gold utensils, and more to give food a simple and natural quality with a touch of elegance.
I avoid over-styling food. Instead, I play with light and space to make my photos interesting. The best food photo is one that is authentic and focuses on the intrinsic beauty of the food.
As a cook, I like to show that what you see is what I cook. I want to assure my audience that they can produce similar results at home.
4. DEVELOP CONTENT FOR YOUR WEBSITE & NEWSLETTER
Creative life hacks & captivating infographics
I write about food and other lifestyle topics related to cooking and health such as organisation and kitchen hacks.
As audiences become more visual, I accompany interesting text with beautiful photos.
I use Photoshop to enhance, combine, and design photos to create captivating infographics.
5. HAND TALENT FOR COOKING VIDEOS
Short cooking videos are becoming more popular. Companies create these short videos to reach their customers via their social media and websites.
I could plan a step-by-step video, present it gracefully with my hands, and provide elegant props.
6. CREATE FOOD ILLUSTRATIONS
7. COOKING DEMONSTRATIONS
Cooking with people: in a kitchen, on stage, or on TV
I show how cooking can be done easily though hands on classes or demonstrations, often with the use of technology, science and cooking hacks.
I can speak English, Malay, and Cantonese.